The truth that Tinder replaced its wordmark with an icon expressed a significant content

The newest relationship software was trying to make it clear: someone acknowledge it immediately and don’t even have to have the text message to have it. Quite simply, brand new Tinder signal is at Nike Swoosh status.

2012 – 2017

Tinder are incubated in to the Hatch Labs. They been work with 2012 and you may rapidly achieved achievement certainly profiles. Merely couple of years after, there were to you to million associate registrations daily.

2017 official site – Now

In the summer of 2017, the application form eliminated its text signal replacing it which have an effective minimalistic icon. Indeed, the newest symbol itself has already been familiar with the application users: it actually was the newest flames icon that had been used rather than brand new mark along the page “i” toward dated icon.

Today, the brand new flame symbol enjoys gotten a good gradient consistency. Since old emblem is apartment and you may lime, brand new you’ve got specific dimensions and you may goes out from orange in order to pink. Including, the proper execution of flames could have been a little modified. The fresh icon has exploded a bit rounder, when you find yourself their tips turned into better.

Addititionally there is other, upside-down form of the fresh emblem. Here, the latest flame was light, because history has a great gradient consistency off lime and you may pink styles.

The fresh symbolization amendment happened shortly after new application itself was up-to-date, also. As part of the software overhaul, a solution design try produced, plus simplistic navigation and you will an alternative way away from demonstrating images.

Emblem symbolism

The definition trailing the new fire icon appears pretty clear: Tinder means the fresh flame in to the a looks. And additionally, “hot” is the term we name an individual who looks good. Due to the fact an online dating application, Tinder promises us to illuminate new flames out-of relationships. Title of one’s project by itself fits the concept perfectly as the this means “question utilized for bulbs flames.“

The choice of tone towards the both the dated and you will new Tinder signal seems well natural, into flames symbol, just like the orange and you can magenta (otherwise reddish) will be the colors off flame. This means that, the newest palette is yet another technique for guaranteeing your “burning sizzling hot” relationships.

Those people always the concept of chakras, and that involved you away from ancient meditation techniques, can get observe yet another symbolic definition at the rear of the color choice. Orange is the colour of another chakra, that’s on the development and you will sexuality.


Brand new Tinder icon is about welfare and you may commitment. The preferred relationships software all over the world uses more common symbol getting people’s dating – the latest flames.

The newest Tinder Symbol comes with a gradient red and tangerine rectangular that have rounded angles, since a back ground, and you may a stylized white flames in between. The flame are drawn that have lowest lines and contains their base region softened and you will rounded. On the certain items, the new white image keeps a softer slim shade, with the anybody else. It is basic flat.

There is also a variation, in which the fire is being consumed in the newest gradient orange and you can green palette and you will put-on a white history.


The existing representation seemed an effective minimalistic, progressive typeface. Aside from the fire over the “we,” new wordmark is identifiable due to such special elements just like the better bar to the “t” (which lacked a 1 / 2 of the size) plus the sloped club to the “e.”


Since the old icon try lime to your light background, the a person is more complex, with regards to the color palette, because of the gradient effect. Now, there’re numerous shades out of orange, being complemented of the multiple light magenta colour. In spite of the color shift, the fresh Tinder image enjoys lived uniform in its flame symbolization. Also, the latest “fiery” impression might far more noticable to the the latest sign.

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